EU SME Centre


The EU SME Centre is a European Union initiative that provides a comprehensive range of hands-on support services to European small and medium-sized enterprises (SMEs), getting them ready to do business in China.

Our team of experts provides advice and support in four areas – business development, law, standards and conformity and human resources. Collaborating with external experts worldwide, the Centre converts valuable knowledge and experience into practical business tools and services easily accessible online. From first-line advice to in-depth technical solutions, we offer services through:

  • Knowledge Centre – Containing over 100 comprehensive market reportsguidelinesand case studies available to download from our website.

  • Advice Centre – Saving your time, money and providing reassurance that you have the right information to support your business decisions.

  • Training Centre - Offering training programmes both face-to-face and online to plug the knowledge and skills gaps of SMEs entering the China market.

  • SME Advocacy Platform - Providing a coherent, consistent and consolidated voice for European small businesses.

  • Hot-Desks & Meeting Rooms - Ready-to-go workspace available for you in central Beijing.


SMEs account for 99.7% of all businesses in the EU and are acknowledged as a key source of growth, entrepreneurship, innovation, competitiveness and employment. At the same time, SMEs are typically less resourced than larger firms to address the complexities and risks of entering global markets.

For China, the European Union has allocated EUR five million to setting up the EU SME Centre following a feasibility study that was carried out and confirmed that “EU SMEs would benefit from practical, hands-on business support solutions that will enable them to develop their international business in the Chinese market.” While the primary target group of the EU SME Centre are European companies, the concept is also in line with the overall EU-China SME dialogue. The establishment of the Centre promotes EU-China trade and investment relations.

The EU SME Centre helps facilitate market access for European SMEs. Specifically, the Centre assists SMEs to establish, develop and maintain commercial activities in the Chinese market – through export and investment - particularly at the crucial early stages of their market penetration strategy.

Implementing Partners

The EU SME Centre is managed by six implementing partners who through their knowledge and experience of the China market guide the strategic development and management of the Centre.

Through their member networks and understanding of the local market, the implementing partners bring the Centre’s complementary services to a larger number of European SMEs across Europe and China. 

The six implementing partners are:

  • China-Britain Business Council

  • Benelux Chamber of Commerce

  • China-Italy Chamber of Commerce

  • French Chamber of Commerce in China


  • European Union Chamber of Commerce in China

Implementing Partners