Two Forums, One Destination: Business and Sustainability in Hainan
From international brand development to responsible marine industries, two recent conferences in Hainan brought together business leaders and industry representatives to discuss opportunities and challenges for international cooperation.
Pierre Mirochnikoff, Vice President of the Benelux Chamber of Commerce North China | Beijing, participated as a speaker at both events, sharing perspectives on China–Europe business relations and sustainable development.
Supporting Chinese Brands on the International Stage
At the 2026 China Brands Globalization Forum in Hainan Province, Pierre delivered a keynote speech highlighting the importance of economic and technological cooperation between China and Europe.
As a bridge between the two regions, the Benelux Chamber continues to facilitate business exchanges, encourage information sharing and connect companies with potential partners across industries.
Through these efforts, the Chamber aims to support Chinese brands in exploring international markets while creating further opportunities for cooperation between Chinese and European businesses.
Responsible Development in the Marine Industry
At the 2026 Asia-Pacific (Hainan) Seafood Industry Supply Chain Conference (APSIC 2026), Pierre was invited to deliver a speech focusing on marine biodiversity and responsible fishing.
As one of Hainan's key industry events, the conference brought together stakeholders from the fisheries, aquatic products, cold-chain logistics and cross-border supply-chain sectors.
Pierre's contribution highlighted the importance of protecting marine ecosystems while encouraging responsible business practices. Through its commitment to biodiversity conservation and sustainable development, the Benelux Chamber aims to support stronger cooperation between China and the Benelux, as well as the wider European business community.
Connecting Business and Responsible Growth
While the two conferences addressed different industries, both highlighted important aspects of international cooperation: helping businesses expand into new markets and encouraging responsible practices that support long-term development.
For the Benelux Chamber, these priorities go hand in hand. Supporting companies in their international ambitions also means encouraging knowledge exchange, sustainable business practices and partnerships that create value on both sides.
Through Pierre's participation in Hainan, the Chamber continued to contribute to discussions that matter to both Chinese and European businesses, from international market access to environmental responsibility.